Major search engines and directories are now presenting searches  with an emphasise on local search results. Google the largest player in search is splitting search results into Local Search Results or Google Maps Results followed by their Generic Search Results.

Generic search results would be what you are probably used to seeing when you perform a search at Google.  But times are changing and more people now realise that Google present local search results if an area is appended to the search.

For example a search on “plumbers canberra” performed at www.google.com.au will produce the following results.

You can see it is very important to have your business listed in the Local Search section of the Google search results.

It’s going to become more important has time goes on as people start to use local search extensively on both their home PC’s, laptops and smart phones to locate local businesses.