Archive for category Google

Understanding how  a web page ranks highly in Google’s search results can be a real challenge and many website owners never really do achieve that understanding.

Below is a video which Google have produced in which Matt Cutts explains in easy to understand language how Google rankings work.

It’s no great mystery, every page needs to have meta tags that provide the search engine with information of what the page content is about. The page content should relate to what’s in the meta tags and to get the page to move up the rankings it should have other web sites linking to it. If those other web sites linking to your page are judged to be  popular or an authoritative site on the subject your web page is about then that’s all the better and Google will rate the link highly.