Archive for category Yellowpages

There’s no way of knowing what the real numbers are but I would have a guess and say that the majority of people who use a search engine for their homepage would use Google followed by a minority who bookmark Yahoo then still a smaller number would use Microsoft Live and the rest are running for last place.

I wouldn’t be far off the mark in stating, few or non at all,  use Yellowpages as their homepage.

This leads to a very good reason why Google local search rules and will do so for a long time to come.  As the awareness of Google local search grows it will become second nature for people to use Google when searching for information about businesses in the local area.

People mostly want fast results when it comes to search so why would anyone who have Google has their homepage surf over to Yellowpages to search for local business when Google can provide accurate search results in a fraction of the time.

Perform a test for your self, assume that you have a leaking pipe in your home and need an emergency plumber fast. Visit www.google.com.au and perform a search for “plumbers canberra” and in less than a second you will have ten plumbers from Canberra listed at the top of the search results.

Now visit  www.yellowpages.com.au   and perform the same search. The first thing you’ll notice is that Yellowpages was  slower to load than Google and the search was slower to complete.

But the speed of performace is secondary, the results that Yellowpages produce are really no more relevant than Google so why would you bother surfing to Yellowpages  if you were already on the Google search page.

There is the rub for Yellowpages, they are doomed, and as the top search engines become the tool of choice for local search Yellowpages will slide into oblivion.

It also highlights why it is very important for local businesses to embrace local search especially Google and make sure their listings are highly optimised to produce the best results.