|
For this demonstration, the client runs a "Fitness Bootcamp" business in Canberra, so their keywords and search phrases would be targeted to people searching for what their business provides which is help in getting fit.
Some keywords they would target are getting fit, fitness training, fitness bootcamp etc.
So a prospect looking for fitness programs may visit the Google search engine and perform a search on "fitness bootcamps in canberra"
When the Google search results are displayed, your ad will be displayed as a sponsored ad because it is relevant to what the person is searching for. If your ad is clicked the person clicking your ad will be forwarded to your landing page or website. See below...
The landing page is an audio visual presentation with the aim of calling the visitor to action. The action required is to have the visitor submit their contact details, Name, Email and Phone number.
The action is usually called by a trade off between the visitor and you. A typical trade would be a 5% discount of the visitors first purchase if they submit their details.
The landing page will also display a link to your main website.
Once the visitor submits the form, an SMS text message will be sent immediately to your mobile phone with the contact details.
You can then call the prospect, and all within a couple of minutes of them searching at Google.
" In the future, there will not be any significant websites that do not contain the Call Me Now capability......."
Bill Gates at ETRA Conference, Belgium
|
The time factor is very important and the process allows you to be speaking with a prospect almost immediately and while they are still focused on your product or service.
You now have a lead which you can turn into a lifetime customer.
The cost of aquiring this customer would be very low compared to conventional advertising.
See the actual presentation
|
|
|
